On This Page: EBR | Proven Results | Book Your EBR
One of the most powerful tools that Falcon Innovation Group has in its brand creator toolbox is the Expertise Based Research (EBR) session. This is a forensic dissection of the current business or brand position in order to learn more and identify the real or shifted core target market.
Expertise Based Research
Is a half-day workshop between our team, market specialists, your team and any other stakeholders you feel would prove beneficial to the process. Typically these sessions are held in a neutral location such as a hotel board room or other conference type area. Guests that the brand owner may want to include are:
- Managers
- Employees
- Key Clients
- Key Vendors and Channel Partners
- Friends and Family
All of these groups know the personal and business sides of the brand owner and can help be critical and exploratory as an outside force looking in. Often, great nuggets of information are uncovered by individuals who are not so close as to be blinded by the day-to-day operations of the business or brand. Our EBR is a key component of the developing the positioning concept from which to move forward.
Proven Results
The EBR session yields pages and boards of information that help us to drill down and identify major components:
- reveal the true target market
- learn about all the competition
- decipher the differentiating proposition
- identify the competitor's unique selling point
- uncover the support for the new differentiating proposition
All of this information is further synthesized in the days that follow and a Positioning Statement and Creative Brief are generated. From there the brand communication can ramp up with the knowledge that we are conveying the right message to the right people. It allows us to build rapport and resonance with the core target market to motivate them into action and thereby grow your business
Your EBR
Ready to discover those unknown golden nuggets of information that may be holding your brand growth back? Contact Falcon Innovation Group at 1-866-570-5344 and see when we can schedule your Expertise Based Research meeting.
